Willard is one of the most inspirational people I have met in my lifetime. His word means something! His outlook on life speaks for itself. I rarely write these kinds of recommendations. This one I couldn’t get started fast enough. – Jim Copell – CEO Trust and Fiduciary Management Services
As a business owner and consultant, he has discovered that for a business to succeed, whether it is a small startup or a multi-national corporation, they all follow a repetitive cycle which he labels “The Anatomy Of Transformation”. This cycle is a 7 Phase framework that he has implemented in his consulting and coaching work which has created DRAMATIC results. One company using this system increased their sales by 93% in one year. Another company that Willard’s team is working with became one of the 10 fastest growing companies in NJ for 2014, and one of the 2,000 fastest growing companies in the United States.

How I Became The Master of Extreme Transformations
My Journey From Being Mentally, Emotionally, Spiritually, Physically and Financially Destroyed…
To Living A Life Beyond My Wildest Dreams!

I remember it as clearly as if it were happening right this minute… It was August 8, 1988 and I was staring at the metal gate. Watching as it slowly opened to the street. The sky was crystal clear… not a cloud to be seen. I stepped into the street and took a huge cleansing breath. I was free…
For the past 12 months I had been living under someone else’s control. They told me when I would go to sleep, when I would wake up, when I would eat. After being locked up for 12 months I was finally free.
I had no home anymore… they don’t hold your apartment for you when you are in jail. I had $40 to my name, and no job. I hailed a taxi and asked him to take me as far north of the city as he could for $20. My plan was to hitch hike the rest of the 250 miles to my grandmother’s home and stay with her until I could figure out my next steps.
I remember walking along the highway. I had a lot of time to think. The one thought that kept echoing in my head… was… “How the hell did I get here? This was not the life I imagined I was going to have when I was a kid”.
As a kid I had big dreams… I was going to be a famous singer. I used to draw pictures of me standing in front of a marquis at Carnegie Hall in NYC with my name in lights. And I did sing… I started out singing in public when I was 6 years old. At 15, I started making a living as the lead singer of a rock band. I had lead roles in all the school productions… My whole life I had big dreams about being a famous musician. And here I was… mentally, emotionally, spiritually, physically and financially destroyed.
You see I lost my left leg to cancer when I was 8 years old. To the outside world, they thought I dealt with it pretty well. I mean, I lettered in both high school wrestling and football. I became the first licensed amputee motorcyclist in PA. Hell I even had my very own business by the time I was 19. And I was always singing…
But inside… I was a mess. When I was with my own thoughts… I was filled with anger… I had no self esteem… I knew there must be something wrong with me. I had to be a monster… evil… something. Why else would God take away my leg? I was just a little kid.
I started drinking heavily when I was 13 years old. Getting drunk became my way to shut off the voices in my head. And for the next 11 years I didn’t last more than 3 days without some form of alcohol or a drug in my system.
19 years old and I had my first business. 20 years old, I had 5 arrests for drunk driving and was facing 5-8 years in jail. How the hell did I get here?
Well I was free now. And I swore… I would never drink again. Less than 12 months later… I woke up in a jail cell in Pennsauken, NJ. Drunk Driving charge #6.
Have you ever found yourself running a self destructive pattern over and over and over and thinking you would never find a way to change? That seemed to be my life.
Who is Willard now?
- #1 Best Selling Author.
- The Master of Extreme Transformations.
- Business Consultant to Multi-Million Dollar Companies (one client growing from 15 employees and $32M in revenue to 63 employees and $124M in revenue in 18 months).
- Executive Business Strategists working with Entrepreneurs (one client increasing their business by 93% in one year).
- Transformation Expert helping people transform their personal and professional lives.
- Trainer – Sales, Leadership, Team Building, Communication.
- Owner and Founder of Several Businesses (1st business started at 19 yrs old) which have included.
- An Entertainment Company.
- 3 Software Development Projects.
- Consulting Business.
- Digital Marketing Company.
- Sales Training Company.
- Leadership and Coaching Academy.
- Internationally recognized Keynote Speaker.
- Singer/Songwriter with one song reaching #24 overseas.
- Over 100 performances on Broadway singing with the Legendary Les Paul.
- On the Board of 2 Non-Profit Organizations.
- Co-Creator of Neuro-Associative Programming.
More than 31 years later… and I’m asking the same question I did on August 8, 1988, but in a totally different context. “How the hell did I get here”.
Over the past 31 years, I’ve managed to turn around every area of my life. I haven’t had a drink or a drug since August 17, 1989. I became a father in 1992 and I’m about to become a grandfather. I released a CD of my original music in 1998. One of the songs made it to #24 on the charts overseas in 2000. I performed close to 100 times on Broadway with the Legendary Les Paul.
I also spent 2 years working for motivational speaker Tony Robbins, learning how to be a peak performance coach and professional speaker before going out on my own.
I’ve started several businesses. I made a couple million along the way, and I lost most of it before learning about how to manage my finances and make intelligent business decisions.
And I studied… I read books, bought home study courses… I went to seminars… I found mentors… I hired coaches… I invested probably $500,000 in my education.
And now… I’m a #1 Best selling Author. I travel around the country speaking about my system “The Anatomy of Transformation”.
And businesses hire me as a consultant to advise them on how to grow and scale their businesses. I helped one small business owner increase his revenues by 93% in one year. And we helped another company become the 9th fastest growing company in NJ according to Inc magazine.
“How the hell did I get here?” You know what? I finally found the answer… Change is Inevitable… Growth is Optional… but Transformation is a Choice.

Willard has studied, shared the stage and worked with...
- Tony Robbins
- Dr. Bandler
- John Grinder
- Brendon Burchard
- Les Brown
- Zig Ziglar
- Jay Abraham
- Earl Nightingale
- Napoleon Hill
- Bryon Katie
- Dale Carnegie
- Og Mandino
- Steve Linder
- Stephen Covey
- Brian Tracy
- Tom Hopkins
- Deepak Chopra
- Wayne Dyer
- Robert Kiyosaki
- John Maxwell
- Jack Canfield
- Mark Victor Hansen
- Lisa Cherney
- Jim Rohn
- Bill Walsh
- Bob Proctor
- Marianne Williamson
- Michael Beckwith
- Neale Donald Walsch
- Seth Godin
- Michael Gerber
- Mary Morrissey
- Eckert Tolle
- Keith Cunningham
- Frank Kern
- Kevin Nations
- Eben Pagan
- Simon Sinek
- John Assaraff
- Tim Ferris
- Gary Vaynerchuk
- Grant Cardone
- Marie Forleo
- Lisa Lieberman-Wang
- John Gray
- Norman Schwarzkopf
- Christian Michelson
- Stuart Wilde
- Andrea J Lee
- Alison Armstrong
- Lisa Sasevich
- Ron LeGrand
- US Anderson
- Viktor Frankl
- Chin Ning-Chu
- Katie Agresta
- Sid Bernstien
- Jerry Love
- Ross Jeffries
- Daymond John
- Mark Cuban
- Marcus Lemonis
- Chet Holmes
- And many more…
Willard doesn’t just share “theories”. He shares proven skills, strategies and resources that he has applied in his own life and that he has used with thousands of individuals and hundreds of companies to help them get measurable results!

